B2B Partnerships

Matcha Biyori supplies high-quality Japanese matcha to cafés, restaurants, pastry chefs, and hospitality partners across Europe.

Our matcha is sourced directly from small tea producers in Japan and curated by a tea ceremony student, with a clear focus on taste, consistency, and real-world usability—whether for traditional preparation or modern applications.

We do not use vague marketing labels or inflated grade terminology.

Instead, we work with clear profiles, transparent sourcing, and honest recommendations based on how the matcha will actually be used.

What We Offer

Curated Matcha Selection

A small, focused range of matcha suitable for:

  • Usucha & koicha
  • Matcha beverages
  • Pastry, desserts, and confectionery
  • Professional kitchen use

Each matcha is selected for balance, color, aroma, and stability in its intended application.

Direct Sourcing from Japan

We work closely with producers in Japan and maintain long-term relationships built on trust, quality, and sustainability.

Practical Guidance for Professionals

We help partners choose the right matcha for:

  • Flavor profile
  • Budget and volume
  • Preparation style
  • Menu integration

No upselling—just what fits your concept.

Who We Work With

  • Specialty cafés & tea bars
  • Restaurants & pâtisseries
  • Chefs & confectioners
  • Cultural institutions & workshops
  • Concept stores & hospitality projects

We are particularly well-suited for partners who value quality, clarity, and cultural respect, rather than trend-driven branding.

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Our Philosophy

At Matcha Biyori, matcha is not a lifestyle buzzword.

It is an agricultural product, a craft, and a cultural practice.

Our role is to bridge Japanese tea culture and the European professional market—clearly, respectfully, and without unnecessary noise.

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B2B Conditions

  • Wholesale & professional pricing available
  • Small-batch and limited lots possible
  • EU-based distribution
  • Support for menu development & staff education (on request)