
The Story Behind Matcha Biyori
In the quiet moments of a traditional Japanese tea ceremony, time slows down. The sound of water pouring, the gentle whisk of matcha, and the serene atmosphere create a space to reflect, connect, and find harmony. These moments, deeply rooted in Japanese culture, inspired the creation of Matcha Biyori.
We are Yen and Yuki, the founders of Matcha Biyori. Our journey with matcha began as a personal exploration—one that turned into a passion for sharing the essence of Japanese tea culture with the world.
For Yen, matcha started as an alternative to coffee, a drink that not only provided focus but also became a ritual of calm. This curiosity led her deeper into the world of Japanese tea, and eventually, she immersed herself in the Urasenke tradition of the tea ceremony. Through this practice, she discovered the profound connection between matcha, mindfulness, and the beauty of creating meaningful moments for others.
For Yuki, the love for Japanese tradition and craftsmanship made him an essential part of bringing Matcha Biyori to life. Together, we combined our strengths to build a brand dedicated to authenticity, quality, and cultural appreciation.
At Matcha Biyori, we honor tradition while embracing modern life. We source authentic matcha and handcrafted tea ware directly from Japan, working with small farmers and artisans who dedicate their lives to this craft. More than just a brand, Matcha Biyori is an invitation—to slow down, savor the ritual, and experience matcha as a moment of harmony in everyday life.
“Biyori” (日和) means “a beautiful day” in Japanese. Through our matcha, we hope to bring that sense of beauty and tranquility into your daily moments. Whether you’re discovering matcha for the first time or deepening your tea journey, we’re here to guide you—one bowl, one story, one moment at a time.
Warm regards,
Yen & Yuki